AI in Marketing

AI in marketing is an integrated concept that uses machine learning and other ideas to assume the course of action that is associated with a person and his/her perception. The idea of artificial intelligence refers to the massive amount of data that is being segregated for social media and email. The conceptualization of AI marketing is used to generalize the concepts which can provide a better understanding of the business and its customers. Moreover, marketers can also create valid profiles utilizing the idea of artificial intelligence. It is used to bridge the gap between data science and the organizational ethics that are needed to make machine learning more simplified (Stone et al. 2019). The generation of the concept of big data has enabled the advanced solutions of data science to grow with advancements. Companies can use the idea of AI and can boost their productivity.

The concept of artificial intelligence can be a boosting factor to expand the return on investment factor that is generally being derived from the marketing campaigns that are usually being conducted. AI technology is also considered to be a prima facie to boost up the concept of digital marketing. Such an idea in the field of digital transformation can help to reduce the error that is basically caused.  It provides a sense of belonging towards the organization and thus, it can be beneficial to generate vast amounts of reports depending upon the information collected and researched.

Figure 5: AI Intelligence over the years

(Source: voicebot.ai)

From this analysis, it can be seen that Google has consistently improved in the services that it has been providing over the years due to the implementation of artificial intelligence as compared to other data sources. So the application of proper AI techniques can improve the working of the organization to an alarming level as it can be seen from this figure.

Reference List

Journals

Mitić, V., 2019. Benefits of Artificial Intelligence and Machine Learning in Marketing. In Sinteza 2019-International Scientific Conference on Information Technology and Data Related Research (pp. 472-477). Singidunum University.

Saeed, A.A.A.S., Arous, S.A.E.H. and Ahmed, G.N., 2018. Using of Electronic Marketing Channels in Building Customer Loyalty in Hotels. Journal of the Faculty of Tourism and Hotels-University of Sadat City Vol, 2(1).

Stone, M., Woodcock, N., Ekinci, Y., Aravopoulou, E. and Parnell, B., 2019. SCHEMA: Information on marketing and customer engagement performance–reality versus dreams. The Bottom Line, 32(1), pp.98-116.

Zhang, N., Yang, P., Ren, J., Chen, D., Yu, L. and Shen, X., 2018. Synergy of big data and 5g wireless networks: opportunities, approaches, and challenges. IEEE Wireless Communications, 25(1), pp.12-18.